Reduce by Half Episode 20: Developing a New Bratwurst

At Lake Geneva Country Meats, we’re not ashamed to let you know how our sausage is made. In this episode, we answer one of the the questions we get asked the most – how do you come up with new bratwurst flavors? To come up with a new flavor, we take five steps:

  1. We pick a new bratwurst flavor.
  2. We research that flavor.
  3. We formulate a recipe.
  4. We develop the actual sausage.
  5. We release the sausage to the general public!

In this episode, we share what each step of the process entails and explain how we came up with our newest bratwurst – the Szechwan Bratwurst. We also took video sharing what the bratwurst looks like. When you get to 13:30 in the podcast, you can watch the video instead of just listening along. If you don’t want to watch the video, that’s okay too, we appreciate you listening! Listen below using the online player, or click here to listen on iTunes.


If you have any questions about how we develop sausages, have some new ideas, or feedback on this episode, feel free to leave us a comment below. We really appreciate your feedback. We also appreciate your ratings and subscriptions on iTunes or your favorite podcast platform. To subscribe on iTunes, just follow this link. We’ll be back on March 1st with Episode 21!

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